Are you ready or do you push snooze?
Red lipstick or running shoes?
Latte to go or pancakes in bed?
Do you take the car or the backseat of the bike?
Call a friend or call it a night?
You are free to choose.
Sloggi was established in 1979 with the slogan "The Cotton Revolution".
For over 30 years, Sloggi has meant one thing; comfortable, high-quality briefs with
a very special, comfortable fit. But thanks to the parent company, Triumph, Sloggi has more
than 125 years of experience in producing bodywear.
Today, 126 Sloggis are produced every minute.
In a year, that makes 3.630 tonnes of Sloggis, and that's the same weight as 11 jumbo jets!
And if you took all the sewing yarn used to make Sloggis up until today,
you could make a line from the earth to the moon. 12 times!
In 2009, Sloggi launched light cotton, a super soft material made from cotton and lycra
using a laser cut technology. The cotton revolution is back! The hunt for even better bodywear continued and by 2011, Sloggi had developed the material "Light Ultra Soft".
This gave women bodywear that made them look outstanding, but was invisible from the outside.
Leading us to 2013, the year Sloggi launches its new pride project, Sloggi Wow!
The invisible bodywear that both looks and feels "WOW" whilst making you feel great. Wow!
Bra: Sloggi Wow! WHPM
Invisible and seamless, made with multi-options to wear. The ultra-sonic technology
and bonding create a perfect fit. And the innovative
new cups with super flat edges give a perfect round bust.
Pants: Sloggi Wow! Hipster
Ultra-sonic technology and bonding provide a perfect fit and allow
colour contrasts without seams. invisible from the outside.
Made in a super soft, super light material, great to touch and wear.
The new Sloggi Wow! series is designed to attract a new and younger audience.
These women are not willing to choose between comfort and looks.
And why should they?
Thanks to the innovative new ultra-sonic technology and bonding,
we've been able to develop a new series of bodywear,
combining the wish for a perfect fit, super comfort and look.
Sloggi Wow! provides young women with a more modern look with colourful details.
Yet its appearance stays clean thanks to the lack of seams.
This is Sloggi's first step to an ultimate brand makeover,
aimed to give femininity back to women themselves.
Because we are free to be anything.So we don't want to compromise.
Sloggi Wow! is the ultimate everyday bodywear, because it
lets you do your thing everyday.
Feel your freedom.