Monday, October 29, 2012

What's Up Doc? via Spartoo.Gr

Dr.Martens, the so-called British footwear brand, has been founded by Klaus Martens who used to be a doctor during World War II. His deep belief that army boots were way too uncomfortable for any kind of activity urged him to create a pair of boots with air-cushioned soles, by taking some leather from a cobbler's shop, after the end of the war. The success he dreamt of was out of sight, until he met up with an old university friend of his, Dr.Herbert Funck. He liked the basic idea of Marten's design and together they hit the shoe business, with 80% of sales in the first decade going to women over the age of 40. Over the years, sales have grown so much that the Doc Martens company -during 2012- was assessed as being the eighth fastest growing British company. Over 100 millions of pair have been sold over these 50 years, making the company to offer more than 250 different models during the last two years.
all images are property of Spartoo.Gr
Either you would love a core black pair, or you would stick to their classic burgundy one, the choices are endless. Personally, I like the edgy designs, like the Union Jack and the bold magenta pair, but for me, I would choose a classic grey pair that would look good with anything. Either a yummy mummy, like Gwen Stefani or Jessica Alba, or a super stylish teen, like Lourdes Leon, Hollywood seems to accentuate the fact that with the appropriate outfit, Dr.Martens can look good in every age group. Their design has survived over the pass of time, and that is a fact that can't be overseen. They look cute, they are durable (believe me, they get more precious as the years go by) and they will never look outdated. And when worn by Gwen, I have no right to object. 

Have a great week ladies and gentlemen!

xoxo,
Froso.

1 comment:

Keit said...

I just bough me a shiny, burgundy pair :-D Cant't wait to try them on, woohoo!

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