all images are property of Spartoo.Gr
Franco Moschino founded his brand back in the 1980s. His innovative, colorful designs made the Moschino Ηouse widely known as the happiest brand in the fashion scene (along with Sonia Rykiel, I would add). After his death, his chief assistant -Rossella Jardini- became creative director and filled Mr. Moscino's shoes up to present. The former Moschino Jeans diffusion line, was renamed Love Moschino at the end of the previous decade; in essence though, nothing seemed strong enough to change Mr. Moschino's intense desire for quality and perfection.
I am really into fashion history, and I enjoy learning any kind of trivia for all these people who had the power to affect public expression through everyday things, like shoes and accessories. For me, Moschino embodies the concept of positive outlook to life (just remember all these cute little hearts, bows, penguins, heart studs and the list is never ending), in accordance to the needs of the contemporary woman. And I have never bought a pair of Moschinos that I didn't wear to death, because of their top of the top quality materials, which are combined with that amazing sense of comfort. Enjoy their new collection in Spartoo.Gr.