Thursday, March 8, 2012

Marni x HM, really?

Designer collaborations with mass market brands always were of minor importance to my humble fashion sense. I just don't get it. It's ok, that romantic aspect of "high fashion made affordable for the everyday fashion lover", but -let's be honest- it's not real. I would simply refuse to stand for hours in a queue and shop with rules and colored bracelets, just to get an Η&Μ dress with a fancier tag, isn't it? Because that's what it is: a mass market quality dress priced for more than 200$, just because a mythic fashion house signed on the designs. 

Not to seem pretentious, I have to underline my huge love for that kind of shops. H&M, correspondingly with my love for Sweden, is one of my favorite style destinations, just like Zara and the rest. I refuse to spend a fortune in clothes that will look so "last year", that's why I enjoy buying dresses that will fill me up with a bit of excitement, even if I recognize that the majority of the designs are just a copy of some great masterpieces shown on the runways. That's ok by me, I know what I get, and that's no big deal. 

I just don't like to brag about my latest "Versace" or "Marni" or "Whatever", cause it is not what it claims to be. It's just some mediocre quality garment, that would definitely cost half of the price if it was a regular H&M. I wish that everybody would be able to afford the real thing, but most of us are not. Let's not feed our hallucinations for a bigger life with crap like these. Sorry for being bitter to some of the fashionistas that honored me by reading my post, but that is just my point of view that I wanted to share with you, cause I love being real. 

I would love to hear your opinion:
What do you think about designer collaborations with mass brands?
(Any objections are more than welcome. )


Raquel Fernandes said...

I agree that I won't pay 200€ for an H&M dress but I bought some Marni for H&M pants by 70€, I bought online on my bed, so no queues or what so ever and it's a garment I really enjoy and didn't see anything similar anywhere else. Not buying because it have a Marni tag but because I like it. I think we should found some balance and like you say, buying just because or to show off is indeed stupid.

Jo said...

Πέστα κοπέλα μου! Νομίζω πως όλο αυτό με τις ουρές και το χαμό για ένα ρούχο δείχνει δυστυχώς την επιδειξιομανία μας...

Evi said...

Χμμμ... Έχεις δίκιο, δε λέω, αλλά έχεις όντως ακούσει καμία να λέει "α κοίτα το καινούριο μου Versace" και να εννοεί "αυτό από το H&M"; Αν ναι, τότε κυκλοφορούν πολλά ψώνια στην αγορά... Και ναι, χαίρομαι που διαβάζω εδώ την αλήθεια που δε λέει κανείς- ότι δηλαδή είναι πολύ τσιμπημένες οι τιμές για H&M- seriously, €50 για πλαστικό κολιέ;!; Έχω μια ελπίδα το T-shirt που έχω βάλει στο μάτι να είναι ένα τσακ στην ποιότητα πιο πάνω από τα Η&Μ standards, για να δικαιολογήσω τα €30- αλλά με βραχιολάκι και υστερία, δεν ψωνίζω ποτέ!

caramellitsa said...

συμφωνω απολυτα ομως...

γι αυτο κ ουτε στην παρουσιαση πηγα ουτε στα καταστηματα να τα δω καν..

υπερτιμημενα κ κατωτερα της ποιοτητας που θελουν να μας πεισουν οτι εχουν..
καλα εκανες κ εφτιαξες κ αναρτηση γι αυτο

*Vivika said...

Δε γίνεται να συμφωνώ περισσότερο! Επιτέλους! Πες τα!

Honey Andrade said...

I totally agree with you.. I bought a few stuff from the collection ( and even if I had a wad of cash, I'm not sure if I would wanna buy clothes that are that expensive. I know they said it would be "affordable", but I guess I just have a different mentality. In my opinion, you really don't have to wear expensive/ branded clothing to be stylish. It's not in the price or in the brand, it's how you carry yourself and how well you wear your clothes. ♥

I loved the scarves from the collection but after careful inspection, I noticed that the edges looked like they were "cut off" with scissors. Of course I'm not saying they were cut off with scissors, I'm just saying that's what it looks like and I wish they made it look more "polished". Well anyway.. I'm an avid reader of your blog and I don't always post a comment but I just had to let you know that I agree with you 100% on this one. :)

Call me M said...

Simfwnw apolita! Kai egw diafwnw me autes tis sinergasies, kai den thelisa pote na paw na stathw exw apo tis oures sta magazia gia na ta agorasw! Iperektimimena, kai den axizoune oute ta lefta, oute tin ipomoni exw kai mesa sto katastima!

* ClaudsMakeupCorner * said...

yes, yes, and yes!

i dont care so much about high end desingers styling for cheaper stores but i REFUSE to spend a fortune on a trendy item that will shortly go out of style. And I refuse to spend $1,000 on a pair of uncomfortable shoes just because it has a red sole.

I love my stle. Its simple and yes I stay with the trends without being overly trendy and I do not have to prove myself to anyone else!!


AVY said...

It's brilliant marketing, I don't care too much about the rest.


Froso M. said...

@ Raquel: Shopping online is much better than waiting in queues, you have a point. But still.

@ Evi: Συμπλήρωσες τα επιχειρήματά μου όπως έπρεπε!

@ Claude: Believe me, I wouldn't hesitate to spend my money on a bag that would cost a fortune, just because I would be sure that it would be a style ally for many years to come. But this is H&M, it is not supposed to last. That's why.

@ Avy: I don't object to that. It is brilliant marketing, indeed. For the not fashion-conscious ones, though.

I loved reading your opinions!

Evi said...

Update: πήγα χτες στο H&M. Δεύτερη μέρα από το launch. Δεν υπήρχε τίποτα!!! Ούτε δείγμα από αξεσουάρ, παπούτσια, ρούχα- μόνο το δερμάτινο μπουφάν και η δερμάτινη μπλούζα σε XL και τα δυο. ΕΛΕΟΣ!!! Γιατί φέρνουν τόσο λίγο στοκ, για να σκοτωθούνε όλες οι shoppers την πρώτη μέρα; Και διάβασα ότι αυτή τη φορά δεν είχε βραχιολάκια, φαντάσου τι πανικός θα επικρατούσε προχτές! Αν είναι δηλαδή να συμμετέχεις σε σκηνές απείρου κάλλους για να αγοράσεις 2-3 κομμάτια (να καβατζάρεις δηλαδή 20 πράγματα για να μπορείς να τα ανταλλάξεις με αυτά που πραγματικά θες), ε συγνώμη, δε θα πέσω τόσο χαμηλά για κανένα ρούχο- και δη από το Η&Μ!

Froso M. said...

@ Evi: Στο κατάστημα της Τσιμισκή στη Θεσσαλονίκη πάντως, είχε αρκετό στόκ σήμερα που πέρασα, πράγμα που σημαίνει πως οι Θεσσαλονικιές δεν τα τίμησαν τα Marni όπως τίμησαν τα Versace την άνοιξη...

Niki Asimakidis said...

Been a while, hope you're doing well :)

I bought 3 pieces of the Versace collaboration with H&M. I can tell you that at least their garments were not mediocre. I didn't know what to expect really, but H&M in Sweden at least, has become better and better in quality aspect. The Versace garments were so carefully sown that even my teacher at the fashion academy wanted a corset and a jacket. Interfacings, facings, everything was included, the stitches were carefully sown and you could really feel Donatella's hand being involved in the whole process :o)

In my oppinion it's not about being real or not. I could wear H&M just as much as a top brand, it's not like the Versace line at H&M was fake, it was just a way of making fashion more available. And for me it was only a way of appreciating some really well-made garments, Versace, Marni, Madonna, Matthew Williamson, or not, the garments were of better quality because another factor was involved, another company. The prices are often up because the patterns cost, the fabrics are more exclusive, silk, print on silk, it's not H&M standards, it's above them :)


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