Designer collaborations with mass market brands always were of minor importance to my humble fashion sense. I just don't get it. It's ok, that romantic aspect of "high fashion made affordable for the everyday fashion lover", but -let's be honest- it's not real. I would simply refuse to stand for hours in a queue and shop with rules and colored bracelets, just to get an Η&Μ dress with a fancier tag, isn't it? Because that's what it is: a mass market quality dress priced for more than 200$, just because a mythic fashion house signed on the designs.
Not to seem pretentious, I have to underline my huge love for that kind of shops. H&M, correspondingly with my love for Sweden, is one of my favorite style destinations, just like Zara and the rest. I refuse to spend a fortune in clothes that will look so "last year", that's why I enjoy buying dresses that will fill me up with a bit of excitement, even if I recognize that the majority of the designs are just a copy of some great masterpieces shown on the runways. That's ok by me, I know what I get, and that's no big deal.
I just don't like to brag about my latest "Versace" or "Marni" or "Whatever", cause it is not what it claims to be. It's just some mediocre quality garment, that would definitely cost half of the price if it was a regular H&M. I wish that everybody would be able to afford the real thing, but most of us are not. Let's not feed our hallucinations for a bigger life with crap like these. Sorry for being bitter to some of the fashionistas that honored me by reading my post, but that is just my point of view that I wanted to share with you, cause I love being real.
I would love to hear your opinion:
What do you think about designer collaborations with mass brands?
(Any objections are more than welcome. )